Introducing the Exclusive New CLLA Build Your Brand Member Marketing & PR Program
Deeply discounted promotional services you need - for a price you can afford!
What Is The CLLA Build Your Brand Member Marketing & PR Program?
To attract new clients and build a name for themselves in the industry, small firms, solo practitioners and individual attorneys at large firms need to promote their services.
However, many don't have the time, know-how or financial resources to write and distribute press releases, create collateral, or place ads.
The CLLA's Build Your Brand program was designed to provide our members with key promotional services, for an extremely reasonable price.
We've worked out flat fee rates with highly qualified, experienced vendors to remove the guesswork and potentially large expense of hiring a random freelance writer or designer. The program also includes full printing and distribution services to help you get the word out.
How Can It Help Me?
Available services include:
Logo creation - Don't have a firm logo? A member of our expert design team can create one for you.
Branded collateral - CLLA members can now get branded envelope and letterhead collateral designed and printed with a pre-existing logo one created by our trusted vendors.
Business card design and printing - an ideal way for small firms to obtain professional cards and individual attorneys or debt collectors to promote any additional services they offer, such as conference presentations or teaching.
Press release creation and distribution - Promote firm news and build your brand with affordable press releases written by freelance journalists. Members can also arrange for distribution through a major national news service.
Ad creation and placement assistance - Get a personalized, professional print or banner ad, created by a skilled designer, to promote your company or firm. Ad placement assistance in Commercial Law World and other industry publications is also available.
Professional headshot (currently only available in the Chicago and Los Angeles area) - Members are able to have a professional photographer come to their office to shoot a single headshot or headshots for the entire office for a flat fee.
How Do I Get Started?
Initiating the process is simple. First, review the detailed service offerings and pricing below. Once you've selected a service, simply click on the link to order online or download the appropriate form and fax it to (847) 526-3993.
We'll contact you to initiate the process and connect you with the writer or designer who will be working on your project.
The Build Your Brand Member Marketing & PR Program offers CLLA members valuable services at an unbelievable flat rate price - lower than you'd likely be able to obtain if hiring an external contractor, for quality work from trusted CLLA vendor partners.
** Please note: Most design and writing contractors charge hourly rates - which can drive project prices up very quickly. The CLLA is able to offer you such a low price because we've negotiated special flat rates with our vendors, which are based on a specified number of review rounds in which you will get to see proofs of the final product. In most cases, you will have two rounds to review the work. To keep program costs down for all members, additional rounds will incur an extra fee. Details are listed with each service description.**
Branded collateral (letterhead and envelopes and business card design and printing)
Press release creation and distribution
Ad creation and placement assistance
Professional headshot photo shoot (currently only available in the Chicago and Los Angeles area)
Quality Work from Experienced, Trusted Vendors
The CLLA Build Your Brand Member Marketing & PR Program provides members with top-notch writing, design and photography services.
We've negotiated exclusive discounts with some of the brightest and best marketing and design professionals.
Our vendors' experience includes:
• Creating copy for MasterCard, Nielsen Business Media and the Word of Mouth Marketing Association
• Designing collateral and signage for Clear Channel Communications
• Writing projects for the Northern District of California federal courts, Nike and Graphic World Publishing Services
• Shooting photographs of Chicago-area business leaders and politicians, including Chicago Mayor Rahm Emanuel, Gov. Mike Huckabee and former president Bill Clinton
• Designing publications for UPS, Wells Fargo Business Banking Group and the Journal of Property Management (JPM) magazine
• Marketing and advertising design for Adler Planetarium
• Illustration and surface design work for Kohl's
• Writing for associations including the Academy of Nutrition and Dietetics, Chicago Dental Society and International Association of Chiefs of Police
• Photography-related assignments for ABC, the Walt Disney Internet Group, USWeb, NBC.com, Leo Burnett, the New York Times, Chicago Tribune and other media outlets.